If you are a start-up business, you will need a whole host of print material as well as your website to market your business. Finances will be limited at the beginning so choosing a domain name and registering it prior to having all your print material printed is critical.
Your website designer will also need to know the domain name before completing your new website design, so that links can be referenced correctly.
Register your business name before your domain name
If you haven’t already done so, you should register your business name with the appropriate authority before choosing your domain name. There’s nothing worse than finding out after you’ve spent a ton of money on marketing material that your proposed business name is already being used by another party.
Try alternative domain name options
If neither .com or .net are available you could also try .biz, .info or if you provide personal services you could use .me or .name.
If none of these options are available, try hyphenating, abbreviating or lengthening the name, e.g. use initials, add services to the end of the name, or perhaps your location.
Choose a short, easy to remember domain name
Your domain name should be as short as possible so that it’s easy to remember. The domain name you choose should also be something your customers can identify you or your business by: the business name, your business catchphrase or perhaps the unique benefit, product or service that you offer
Register early to avoid disappointment
Once you’ve established that both your business name and domain name are available, register them straight away to avoid disappointment. You can do both online. The cost of registering a domain name should be approximately $14 per year. Often, you can register your domain name for a period of five years.
Check out the hosting plans domain name registrars offer
Some domain name registrars also provide web hosting and some even offer free domain names with their hosting plans. Although you don’t have to register and host with the same company, this might be worth considering. In the long term, it could be cheaper to purchase a hosting plan that includes a free domain name, especially if you plan to launch your website fairly soon.
Tip 1: Choose a short, easy-to-remember domain name
If you have a long business name you may need to abbreviate your domain name. The shorter the domain name, the easier it is for new contacts to remember.
Tip 2: Your domain name should be identifiable
Use your business name, your company’s catch-phrase or tagline, as long as it’s not too long. If your business name is your own name, use either your own name or the types of products or services you offer: use whatever your customers most identify you by.
Tip 3: Try different variations
If the domain name you choose is already in use, first try hyphenating it, or search for a domain name using a different dot ending: e.g. .biz, .info, .me, .name.
Tip 4: Don’t forget to register your business name first
There’s nothing worse than paying for all your marketing material only to find your business name has already been registered by someone else.